37+ TikTok Statistics For Marketers In 2023 (2023)

TikTok is one of the most popular social media platforms as of 2023 with 1.06 billion active users spread across 154 countries. TikTok initially launched in China in 2016 when it was referred to as Douyin; the main boost happened in 2017 when Bytedance decided to roll the app out of the Chinese market to serve other countries.

If you are a marketer who is looking to cater to a global audience, TikTok is one of the best social media to target.

So how do you go about planning your marketing strategy? Well, it starts here. Our statistical post gives you the most updated insights on TikTok’s demographics, financials, and trends in this everchanging social media market.

So without further due, let’s get into it.

TikTok Statistics In 2023 (Our Top Picks)

• TikTok has over 1.677 billion users as of 2023 out of which 1.06 billion are its monthly active users.

• The United States has over 150 million TikTok users.

• TikTok registered a revenue of $2.475 billion in the first quarter of 2023.

• Over 1 billion videos are viewed on TikTok every day.

• There are over 5 million businesses and countless small businesses on TikTok.

• TikTok has been downloaded over 3.5 billion times to date. It was downloaded 246.9 million times globally in the first quarter of 2023 alone.

• Advertisers can reach around 885 million users aged 18 and above on TikTok.

1. How Many TikTok Users Are There In 2023?

If we see the overall numbers, TikTok’s user count stands at 1.677 billion as of 2023. However, not all of the users are TikTok’s MAUs. Let me take you through TikTok’s MAUs in detail in the section below.

2. TikTok Monthly Active Users

TikTok has 1.06 billion monthly active users as of Q1 2023.

If TikTok was still operating in the Indian market, It would have even more MAUs. Nevertheless, here are some interesting statistics on TikTok users around the globe.

3. Countries With Most TikTok Users

United States, with 150 million users is the country with most TikTok users in the world.

Indonesia comes on the second spot with 113 million users.

Here is a table showing countries with the most TikTok users:

Quick Fact: TikTok had 200 million users in India before it was banned in June 2020!

4. TikTok Users Over Time

• Only Facebook (2.95 Billion), Youtube (2.51 billion), Whatsapp (2 Billion), Instagram (2 Billion), and WeChat (1.3 Billion) have more Monthly Active users than TikTok.

• Below is the table showing the Boost in TikTok users:

5. TikTok Users By Gender

TikTok’s 53% of users are Females and 46% are Males.

Here is a table showing TikTok’s gender demographics:

6. TikTok Users By Age

The majority of TikTok users are between the age of 19 to 29.

Here is a table showing TikTok’s userbase based on age:

7. TikTok Users By Age and Gender

Women between the ageof 18 and 24 made up 21%of TikTok’s worldwide viewership, while male users from the same age groupmade up around 17.5%of the platform’s audience.

Here is a table showing the complete breakdown of TikTok users based on thier age and genders:

8. TikTok Revenue Statistics

TikTok registered a revenue of $2.475 billion in Q1 2023.

TikTok’s revenue in complete 2022 was $9.401 billion.

Here is a table showing TikTok’s Quarterly Revenue From 2017 to 2023:

9. TikTok In-App Purchase Revenue

The revenue generated by TikTok from in-app purchases in Q1 2023 amounted to $497.7 million, which is a 5.7% decline from its Q4 2022 earnings of $528 million.

This implies that TikTok’s daily income from in-app purchases averaged $5.53 million during the first quarter of 2023.

TikTok’shighestquarterly IAP income to date came in the fourth quarter of 2022!

Here is a table showing TikTok’s in-app purchase income over different quarters:

10. TikTok Consumer Spending Statistics

TikTok generated $1 billion in customer spendings In Q1 2023. This achievement has made it the first appinhistorytosurpass$1billionincustomerspendinginasinglequarter.

• TikTok users have spent over $7 billion on TikTok to date. It is the second non-gaming app to achieve this feat.

• The United States is TikTok’s largest market in terms of in-app consumer spending. In the fourth quarter of 2022, American customers accounted for 37% of total in-app spending.

• China is TikTok’s second-highest revenue contributor.

Here is a table showing consumer spending on TikTok over the years:

11. TikTok Penetration Statistics

Saudi Arabia has the highest TikTok penetration rate. followed by UAE and Malaysia.

Here is a table showing the countries with the most TikTok penetration rate as of 2023:

* indicate that values may exceed 100% due to duplicate & fake accounts, incorrect user answers, different research dates.

• TikTok is used by 30.25% of the world’s 5.07 billion internet users.

• TikTok is used on a regular basis by 22.32% of the 4.9 billion active social media users.

12. How Much Time Do TikTok Users Spend On The Platform?

TikTok users spend a significant amount of time on the app, with an average of 95 minutes daily. This equates to an average of 6.06 hours per week and 26 hours per month. Over a lifetime, TikTok users can spend as much as 2.3 years on the app.

Average TikTok user also open the application around 9 times every day!

Here is a breakdown showing how much time a TikTok user spends on the platform:

• The Time spent on TikTok has drastically increased since 2019. Back in 2019, TikTok users used to spend around 1,025 minutes each month on the platform. Now in 2023, They spend around 1,560 minutes.

Here is a table showing the average monthly time spent on TikTok:

13. TikTok’s Rank Among Other Social Media Platforms

TikTok is the 6th most popular social media in the world in terms of MAUs.

Here is the breakdown of the top 10 social media in the world by the number of monthly users.

14. How Many Downloads Does TikTok Have

TikTok is only the second app after Facebook to cross 3 billion all-time downloads. As per the latest reports, TikTok was downloaded 246.9 million times globally as of the first quarter of 2023, which is a 19.7% growth from the fourth quarter of 2022.

TikTok has been downloaded over 3.5 billion times to date.

Below are additional facts and figures about TikTok downloads

• TikTok was the most downloaded application of 2022 with 879.2 million global downloads.
• Colombia is the country with the highest growth in TikTok downloads from the Apple app store in the second quarter of 2022.
• Recent market data reveal that TikTok saw a global decline in quarterly downloads during the 2ndquarter of 2022, with a reduction of 37%. Finland saw the most decline with -27%
• The overall number of TikTok downloads has surpassed 3 billion
• TikTok was the most downloaded non-gaming application in the first half of 2021, with 383 million downloads between January and June.
• TikTok was in the top spot last year by a huge margin of 111 million downloads. The second-place Instagram had 545 million downloads in 2021.
• TikTok is the first non-Facebook app to surpass the 3 billion download milestone.
• TikTok has over 1 billion downloads on the Google play store alone.

Here is the breakdown of TikTok downloads over the years:

15. TikTok Download Statistics by Region

• According to iOS data for Q2 2022, Colombia was the top country to download TikTok.

Below is the complete breakdown of TikTok downloads on iOS by country as of Q2 2022:

• Android smartphones have accounted for more than 90% of TikTok downloads. The one exception is in the United States of America, where there are more iOS users downloading the app.

• TikTok is the most downloaded application of all time.

Here is a table showing the most downloaded application of all time as of 2023:

*Note: The data is taken from 2010 to 2019*

16. How Much Time Do TikTok Users Spend On The Platform?

TikTok users spend a significant amount of time on the app, with an average of 95 minutes daily. This equates to an average of 6.06 hours per week and 26 hours per month. Over a lifetime, TikTok users can spend as much as 2.3 years on the app.

Average TikTok user also open the application around 9 times every day!

Here is a breakdown showing how much time a TikTok user spends on the platform:

• The Time spent on TikTok has drastically increased since 2019. Back in 2019, TikTok users used to spend around 1,025 minutes each month on the platform. Now in 2023, They spend around 1,560 minutes.

Here is a table showing the average monthly time spent on TikTok:

17. TikTokers view 167 million hours of video in one internet minute

Statista compiled global online media use for one “internet minute”.

• according to the study, TikTok users view 167 million hours of videos in a single minute. That is quite astonishing!

18. Most Popular Category on TikTok

Entertainment is the most popular category on TikTok. This category, apparently, comprises all of the lip-synching videos.

Dance is the second most popular category followed by Pranks on third.

Below is the overview of the most popular categories on TikTok as of 2023:

19. TikTok has the highest Social Media engagement rate per post

As per Upfluence Data

The engagement rate for Micro-Influencers on TikTok was:

• 17.96% on TikTok,
• 3.86% on Instagram
• 1.63% on YouTube

The engagement rate for Mega Influencers on TikTok was:

• 4.96% on TikTok
• 1.21% on Instagram
• 0.37% on YouTube.

20. TikTok Usage Statistics

• TikTok has an average session length of 10.85 minutes.

• TikTok users in the United States spend 68 minutes each day using the app.

21. TikTok Interaction Statistics

• In the United States, the typical individual access the TikTok app nine times each day.

• Between 2017 and 2019, TikTok participation in the United States surged by 1.533%.

• Users on TikTok with 100,000+ followers get the most engagement.

• Below is the table for the top 5 countries in terms of Engagement.

22. Most popular TikTok users (June 2023)

Khaby Lame is the most followed TikTok Creator with 155.8 million followers.

After being number one for 819 days, Charlie D’Amelio lost the top spot to Khaby Lame on 22 June 2022.Now she is the second most followed person on TikTok with 150.4 million followers.

Here is the list of the most followed TikTok stars as of April 2023:

23. Music On TikTok

As per TikTok Newsroom, 75% of users say that TikTok helps them find new songs. 73% of people even associate specific songs with the platform. Many of these songs achieve mainstream success as well, in 2022, around 175 songs trended on TikTok and charted on the Billboard Hot 100.

24. TikTok First-Time Installs

186 million people installed TikTok for the first time in Q4 2022.

25. TikTok Users are Enjoying Longer Videos

TikTok initially was a Short video-sharing platform but things have changed recently. Users can now upload videos up to 10 minutes long.

TikTok’s audience not only accepts this idea but they are loving it. TikTok users in the USA, UK, Japan, Vietnam, Brazil, and Thailand are enjoying this shift the most.

26. TikTok TV Insights

In November 2021, TikTok introduced, TikTok Tv.

Given that more than 50% of YouTube’s audience watches videos on television, TikTok is likely to see a significant rise in engagement metrics.

27. Finance-related TikTok is surging

Investing-related TikToks, especially in the Cryptocurrency category have seen a surge in popularity. #NFT videos grew in popularity by 93,000%.

1.9 billion #crypto videos were uploaded to TikTok.

Popular hashtags for finance-related stuff are #fintok and #stocktok.

28. TikTok’s Ad reach Is Immense

Ads on TikTok reach 17.9% of internet users who are above 18. That figure translates to 885 million users.

TikTok Ads reach 25% of Female Gen Z users and 17.9% of male Gen Z users.

29. TikTok iOS MAUs and DAUs

TikTok had nearly 120.5 million monthly and 29.7 million daily active users on the iOS platform.

30. TikTok Android MAUs and DAUs

TikTok has nearly 30.19 million monthly and 15.4 million daily active users on the Android platform.

31.TikTok Android Usage

As of April 2023, Android users access TikTok for 19.6 hours every month.

That makes TikTok the top-second app where Android users spend most of their time. Youtube tops the list. Facebook’s numbers are also similar to TikTok so both these platforms share second place.

32.Gen Z users in the USA use TikTok more than Instagram

What are Gen Z users? People who are born between the period of 1997 to 2012.

There are 41.4 million Gen Z TikTok users in the USA as compared to 37.3 million Instagram users.

Currently, Snapchat is the most used social media app by Gen Z in the US. It is predicted that by 2023, TikTok will surpass Snapchat too.

33. How Old Is TikTok? (When Was TikTok Created)

TikTok has been around for about 6 years now. The platform will turn 7 years old in September 2023.

It all started back in 2016 when a Chinese company called ByteDance created it, originally naming it Douyin for users in China. A year later, they decided to share the fun with the rest of the world and introduced ‘TikTok’ in 2017. The person behind this idea is Zhang Yiming. It’s really amazing how in just a few years, TikTok has become such a big part of people using social media.

Here is a brief timeline of TikTok over the years:

September 2016: ByteDance launches Douyin, a short-form video app, in China.

September 2017: TikTok is born! ByteDance introduces the app to the global market, outside of China.

November 2017: TikTok merges with lip-syncing app Musical.ly to expand its user base and features.

2018: TikTok gains massive popularity, becoming one of the most downloaded apps worldwide.

June 29, 2020: India bans TikTok along with 58 other Chinese apps, citing data privacy and national security concerns.

October 2020: The United States government raises concerns over TikTok’s data privacy, leading to potential ban talks.

November 2020: Oracle and Walmart strike a deal with ByteDance, forming TikTok Global to address data security concerns in the U.S.

2021: TikTok continues to grow despite the ban in India, reaching over 1 billion monthly active users globally.

2021-2022: TikTok introduces new features, including longer video lengths and eCommerce integrations, further solidifying its market position.

April 2023: TikTok maintains its status as a leading social media platform, continually evolving to meet users’ needs and expectations, and standing strong with millions of users worldwide, despite the ongoing ban in India.

Additional TikTok Statistics:

34. TikTok is the most popular iPhone app in the entertainment category as of January 2023.

35. Despite being banned, India had around 100 million app installs in 2020. We assume that the majority of people that were using TikTok in India before the ban are still using it via a VPN service.

36. Before it was outlawed in India, TikTok had 200 million users.

37. TikTok is available in over 40 languages.

38. Saudi Arabia has the most reach among adults on TikTok.

39. The Chinese version of TikTok, boasts 600 million daily active users.

40. TikTok’s parent company ByteDance is worth over $275 billion.

41. 9/10 TikTok users use the platform on a daily basis.

42. TikTok was the most downloaded free app on iPhones in 2022.

43. TikTok is facing bans in Universities in the United States (January 2023)

Related Read:

Conclusion: TikTok Statistics (2023)

That is all from our side, folks, TikTok is moving towards a global surge in 2023 as well. There is no sign of stopping anytime soon. As a business, you should take your brand to TikTok if you haven’t already.

Let us know in the comment section about your thoughts on our take on TikTok Statistics; also, let us know about any other interesting statistics you have.

Source

• ByteDance
• TikTok
• Douyin
• Statista
• Google Play
• CNBC
• Alexa
• Reuters
• Bloomberg
• Techcrunch
• SensorTower
• InfluencerMarketingHub
• Mediakix
• AppAnnie now Data.ai
• Upfluence
• Builtvisible
• Hootsuite
• Top Hashtags