37+ TikTok Statistics For Marketers In 2023 (2023)

TikTok is one of the most popular social media platforms as of 2023 with 1.06 billion active users spread across 154 countries. TikTok initially launched in China in 2016 when it was referred to as Douyin; the main boost happened in 2017 when Bytedance decided to roll the app out of the Chinese market to serve other countries.

If you are a marketer who is looking to cater to a global audience, TikTok is one of the best social media to target.

So how do you go about planning your marketing strategy? Well, it starts here. Our statistical post gives you the most updated insights on TikTok’s demographics, financials, and trends in this everchanging social media market.

So without further due, let’s get into it.

TikTok Statistics In 2023 (Our Top Picks)

  • TikTok has over 1.677 billion users as of 2023 out of which 1.06 billion are its monthly active users.
  • The United States has over 150 million TikTok users.
  • TikTok registered a revenue of $2.475 billion in the first quarter of 2023.
  • Over 1 billion videos are viewed on TikTok every day.
  • There are over 5 million businesses and countless small businesses on TikTok.
  • TikTok has been downloaded over 3.5 billion times to date. It was downloaded 246.9 million times globally in the first quarter of 2023 alone.
  • Advertisers can reach around 885 million users aged 18 and above on TikTok.

1. How Many TikTok Users Are There In 2023?

If we see the overall numbers, TikTok’s user count stands at 1.677 billion as of 2023. However, not all of the users are TikTok’s MAUs. Let me take you through TikTok’s MAUs in detail in the section below.

2. TikTok Monthly Active Users

TikTok has 1.06 billion monthly active users as of Q1 2023.

If TikTok was still operating in the Indian market, It would have even more MAUs. Nevertheless, here are some interesting statistics on TikTok users around the globe.

3. Countries With Most TikTok Users

37+ TikTok Statistics For Marketers In 2023 (1)

United States, with 150 million users is the country with most TikTok users in the world.

Indonesia comes on the second spot with 113 million users.

Here is a table showing countries with the most TikTok users:

CountryNumber of TikTok Users
United States150 million
Indonesia113 million
Brazil84.13 million
Mexico62.44 million
Russia51.24 million
Vietnam50.58 million
Philippines41.43 million
Thailand41.06 million
Turkey31.03 million
Saudi Arabia28.37 million
Pakistan27.54 million
Iraq25.51 million
Egypt25.5 million

Quick Fact: TikTok had 200 million users in India before it was banned in June 2020!

4. TikTok Users Over Time

  • Only Facebook (2.95 Billion), Youtube (2.51 billion), Whatsapp (2 Billion), Instagram (2 Billion), and WeChat (1.3 Billion) have more Monthly Active users than TikTok.
  • Below is the table showing the Boost in TikTok users:
PeriodMonthly Users% increase
January 201854,793,729
December 2018271,188,301394.9%
December 2019507,552,66087.2%
July 2020689,174,20935.8%
September 20211,000,007,39045.1%
January 20221,398,011,20039.8%
December 20221,534,091,0009.728%
June 20231,677,371,1008.92%

5. TikTok Users By Gender

TikTok’s 53% of users are Females and 46% are Males.

Here is a table showing TikTok’s gender demographics:

GenderShare Of Users

6. TikTok Users By Age

The majority of TikTok users are between the age of 19 to 29.

Here is a table showing TikTok’s userbase based on age:

Age% of users
Under 1828

7. TikTok Users By Age and Gender

Women between the ageof 18 and 24 made up 21%of TikTok’s worldwide viewership, while male users from the same age groupmade up around 17.5%of the platform’s audience.

Here is a table showing the complete breakdown of TikTok users based on thier age and genders:

Age GroupFemaleMale

8. TikTok Revenue Statistics

TikTok registered a revenue of $2.475 billion in Q1 2023.

TikTok’s revenue in complete 2022 was $9.401 billion.

Here is a table showing TikTok’s Quarterly Revenue From 2017 to 2023:

YearQuarterly revenue
Q1 2017$11 Million
Q2 2017$13 Million
Q3 2017$15 Million
Q4 2017$23 Million
Q1 2018$29 Million
Q2 2018$29 Million
Q3 2018$43 Million
Q4 2018$49 Million
Q1 2019$56 Million
Q2 2019$65 Million
Q3 2019$82 Million
Q4 2019$167 Million
Q1 2020$347 Million
Q2 2020$638 Million
Q3 2020$778 Million
Q4 2020$883 Million
Q1 2021$814 Million
Q2 2021$1,096 Million
Q3 2021$1,208 Million
Q4 2021$1,579 Million
Q1 2022$1733 Million
Q2 2022$2137 Million
Q3 2022$2567 Million
Q4 2022$2964 Million
Q1 2023$2475 Million

9. TikTok In-App Purchase Revenue

The revenue generated by TikTok from in-app purchases in Q1 2023 amounted to $497.7 million, which is a 5.7% decline from its Q4 2022 earnings of $528 million.

This implies that TikTok’s daily income from in-app purchases averaged $5.53 million during the first quarter of 2023.

TikTok’shighestquarterly IAP income to date came in the fourth quarter of 2022!

Here is a table showing TikTok’s in-app purchase income over different quarters:

TimeIAP Revenue
Quarter 1 20184.57 Million
Quarter 2 20183.79 Million
Quarter 3 20187.00 Million
Quarter 4 201810.5 Million
Quarter 1 201914.18 Million
Quarter 2 201922.67 Million
Quarter 3 201934.97 Million
Quarter 4 201973.39 Million
Quarter 1 2020143.38 Million
Quarter 2 2020230.34 Million
Quarter 3 2020274.36 Million
Quarter 4 2020286.16 Million
Quarter 1 2021185.02 Million
Quarter 2 2021248.78 Million
Quarter 3 2021293.53 Million
Quarter 4 2021517.72 Million
Quarter 1 2022503.79 Million
Quarter 2 2022499.81 Million
Quarter 3 2022526.66 Million
Quarter 4 2022527.99 Million
Quarter 1 2023497.69 Million

10. TikTok Consumer Spending Statistics

TikTok generated $1 billion in customer spendings In Q1 2023. This achievement has made it the first appinhistorytosurpass$1billionincustomerspendinginasinglequarter.

  • TikTok users have spent over $7 billion on TikTok to date. It is the second non-gaming app to achieve this feat.
  • The United States is TikTok’s largest market in terms of in-app consumer spending. In the fourth quarter of 2022, American customers accounted for 37% of total in-app spending.
  • China is TikTok’s second-highest revenue contributor.

Here is a table showing consumer spending on TikTok over the years:

TimeConsumer Spend
Quarter 1 2020$188 million
Quarter 2 2020$343 million
Quarter 3 2020$380 million
Quarter 4 2020$382 million
Quarter 1 2021$385 million
Quarter 2 2021$535 million
Quarter 3 2021$532 million
Quarter 4 2021$824 million
Quarter 1 2022$646.2 million
Quarter 2 2022$720.5 million
Quarter 3 2022$914.4 million
Quarter 4 2022$832.8 million
Quarter 1 2023$1 billion

11. TikTok Penetration Statistics

Saudi Arabia has the highest TikTok penetration rate. followed by UAE and Malaysia.

Here is a table showing the countries with the most TikTok penetration rate as of 2023:

CountryTikTok penetration
Saudi Arabia*110.7%
United Arab Emirates*104.7%

* indicate that values may exceed 100% due to duplicate & fake accounts, incorrect user answers, different research dates.

  • TikTok is used by 30.25% of the world’s 5.07 billion internet users.
  • TikTok is used on a regular basis by 22.32% of the 4.9 billion active social media users.

12. How Much Time Do TikTok Users Spend On The Platform?

TikTok users spend a significant amount of time on the app, with an average of 95 minutes daily. This equates to an average of 6.06 hours per week and 26 hours per month. Over a lifetime, TikTok users can spend as much as 2.3 years on the app.

Average TikTok user also open the application around 9 times every day!

Here is a breakdown showing how much time a TikTok user spends on the platform:

PeriodTime Spent
Daily1.5 hours
Weekly10.5 hours
Monthly45 hours
Yearly547.5 hours
  • The Time spent on TikTok has drastically increased since 2019. Back in 2019, TikTok users used to spend around 1,025 minutes each month on the platform. Now in 2023, They spend around 1,560 minutes.

Here is a table showing the average monthly time spent on TikTok:

TimeAverage Time spent monthly
October 2019442.9 minutes
November 2019526.1 minutes
December 2019561.2 minutes
January 2020680 minutes
February 2020731.6 minutes
March 2020858 minutes
January 20231025 minutes
April 20231560 minutes

13. TikTok’s Rank Among Other Social Media Platforms

TikTok is the 6th most popular social media in the world in terms of MAUs.

Here is the breakdown of the top 10 social media in the world by the number of monthly users.

Social MediaMAUs
Facebook2,958 million
Youtube2,514 million
Whatsapp2,000 million
Instagram2,000 million
WeChat1,309 million
TikTok1,061 million
Facebook Messenger931 million
Douyin715 million
Telegram700 million
Snapchat635 million

14. How Many Downloads Does TikTok Have

TikTok is only the second app after Facebook to cross 3 billion all-time downloads. As per the latest reports, TikTok was downloaded 246.9 million times globally as of the first quarter of 2023, which is a 19.7% growth from the fourth quarter of 2022.

TikTok has been downloaded over 3.5 billion times to date.

Below are additional facts and figures about TikTok downloads

  • TikTok was the most downloaded application of 2022 with 879.2 million global downloads.
  • Colombia is the country with the highest growth in TikTok downloads from the Apple app store in the second quarter of 2022.
  • Recent market data reveal that TikTok saw a global decline in quarterly downloads during the 2ndquarter of 2022, with a reduction of 37%. Finland saw the most decline with -27%
  • The overall number of TikTok downloads has surpassed 3 billion
  • TikTok was the most downloaded non-gaming application in the first half of 2021, with 383 million downloads between January and June.
  • TikTok was in the top spot last year by a huge margin of 111 million downloads. The second-place Instagram had 545 million downloads in 2021.
  • TikTok is the first non-Facebook app to surpass the 3 billion download milestone.
  • TikTok has over 1 billion downloads on the Google play store alone.

Here is the breakdown of TikTok downloads over the years:

YearNumber of Downloads
201668 million
2017132 million
2018657 million
2019693 million
2020850 million
2021656 million
2022879.2 million
2023 (As of Q1)246.96 million

15. TikTok Download Statistics by Region

  • According to iOS data for Q2 2022, Colombia was the top country to download TikTok.

Below is the complete breakdown of TikTok downloads on iOS by country as of Q2 2022:

CountryGrowth From the Second Quarter
Sri Lanks25.7%
  • Android smartphones have accounted for more than 90% of TikTok downloads. The one exception is in the United States of America, where there are more iOS users downloading the app.
  • TikTok is the most downloaded application of all time.

Here is a table showing the most downloaded application of all time as of 2023:

8Facebook Messenger

*Note: The data is taken from 2010 to 2019*

16. How Much Time Do TikTok Users Spend On The Platform?

TikTok users spend a significant amount of time on the app, with an average of 95 minutes daily. This equates to an average of 6.06 hours per week and 26 hours per month. Over a lifetime, TikTok users can spend as much as 2.3 years on the app.

Average TikTok user also open the application around 9 times every day!

Here is a breakdown showing how much time a TikTok user spends on the platform:

PeriodTime Spent
Daily1.5 hours
Weekly10.5 hours
Monthly45 hours
Yearly547.5 hours
  • The Time spent on TikTok has drastically increased since 2019. Back in 2019, TikTok users used to spend around 1,025 minutes each month on the platform. Now in 2023, They spend around 1,560 minutes.

Here is a table showing the average monthly time spent on TikTok:

TimeAverage Time Spent Monthly
October 2019442.9 minutes
November 2019526.1 minutes
December 2019561.2 minutes
January 2020680 minutes
February 2020731.6 minutes
March 2020858 minutes
January 20231025 minutes
April 20231560 minutes

17. TikTokers view 167 million hours of video in one internet minute

Statista compiled global online media use for one “internet minute”.

  • according to the study, TikTok users view 167 million hours of videos in a single minute. That is quite astonishing!

18. Most Popular Category on TikTok

Entertainment is the most popular category on TikTok. This category, apparently, comprises all of the lip-synching videos.

Dance is the second most popular category followed by Pranks on third.

Below is the overview of the most popular categories on TikTok as of 2023:

CategoryPopularity by Hashtag Search
Entertainment535 Billion
Dance181 Billion
Prank79 Billion
Fitness/sports57 Billion
Home reno/D.I.Y.39 Billion
Beauty/skincare33 Billion
Fashion27 Billion
Recipes/cooking18 Billion
Life hacks/advice13 Billion
Pets10 Billion
Outdoors2 Billion

19. TikTok has the highest Social Media engagement rate per post

As per Upfluence Data

The engagement rate for Micro-Influencers on TikTok was:

  • 17.96% on TikTok,
  • 3.86% on Instagram
  • 1.63% on YouTube

The engagement rate for Mega Influencers on TikTok was:

  • 4.96% on TikTok
  • 1.21% on Instagram
  • 0.37% on YouTube.

20. TikTok Usage Statistics

  • TikTok has an average session length of 10.85 minutes.
  • TikTok users in the United States spend 68 minutes each day using the app.

21. TikTok Interaction Statistics

  • In the United States, the typical individual access the TikTok app nine times each day.
  • Between 2017 and 2019, TikTok participation in the United States surged by 1.533%.
  • Users on TikTok with 100,000+ followers get the most engagement.
  • Below is the table for the top 5 countries in terms of Engagement.
YearUsage per day
Norway74 minutes
United States68 minutes
Poland68 minutes
United Kingdom60 minutes
France60 minutes

22. Most popular TikTok users (June 2023)

Khaby Lame is the most followed TikTok Creator with 155.8 million followers.

After being number one for 819 days, Charlie D’Amelio lost the top spot to Khaby Lame on 22 June 2022.Now she is the second most followed person on TikTok with 150.4 million followers.

Here is the list of the most followed TikTok stars as of April 2023:

TikTok UserNo. Of Followers
Khabane Lame159.8 Million
Charli D’Amelio150.7 Million
Bella Poarch92.7 Million
Addison Rae88.6 Million
MrBeast82.9 Million
Zach King77.0 Million
Kimberly Loaiza75.1 Million
Will Smith72.8 Million
TikTok72.8 Million
Burak Özdemir71.2 Million
The Rock71.0 Million

23. Music On TikTok

As per TikTok Newsroom, 75% of users say that TikTok helps them find new songs. 73% of people even associate specific songs with the platform. Many of these songs achieve mainstream success as well, in 2022, around 175 songs trended on TikTok and charted on the Billboard Hot 100.

24. TikTok First-Time Installs

186 million people installed TikTok for the first time in Q4 2022.

25. TikTok Users are Enjoying Longer Videos

TikTok initially was a Short video-sharing platform but things have changed recently. Users can now upload videos up to 10 minutes long.

TikTok’s audience not only accepts this idea but they are loving it. TikTok users in the USA, UK, Japan, Vietnam, Brazil, and Thailand are enjoying this shift the most.

26. TikTok TV Insights

In November 2021, TikTok introduced, TikTok Tv.

Given that more than 50% of YouTube’s audience watches videos on television, TikTok is likely to see a significant rise in engagement metrics.

27. Finance-related TikTok is surging

Investing-related TikToks, especially in the Cryptocurrency category have seen a surge in popularity. #NFT videos grew in popularity by 93,000%.

1.9 billion #crypto videos were uploaded to TikTok.

Popular hashtags for finance-related stuff are #fintok and #stocktok.

28. TikTok’s Ad reach Is Immense

Ads on TikTok reach 17.9% of internet users who are above 18. That figure translates to 885 million users.

TikTok Ads reach 25% of Female Gen Z users and 17.9% of male Gen Z users.

29. TikTok iOS MAUs and DAUs

TikTok had nearly 120.5 million monthly and 29.7 million daily active users on the iOS platform.

30. TikTok Android MAUs and DAUs

TikTok has nearly 30.19 million monthly and 15.4 million daily active users on the Android platform.

31.TikTok Android Usage

As of April 2023, Android users access TikTok for 19.6 hours every month.

That makes TikTok the top-second app where Android users spend most of their time. Youtube tops the list. Facebook’s numbers are also similar to TikTok so both these platforms share second place.

32.Gen Z users in the USA use TikTok more than Instagram

What are Gen Z users? People who are born between the period of 1997 to 2012.

There are 41.4 million Gen Z TikTok users in the USA as compared to 37.3 million Instagram users.

Currently, Snapchat is the most used social media app by Gen Z in the US. It is predicted that by 2023, TikTok will surpass Snapchat too.

33. How Old Is TikTok? (When Was TikTok Created)

TikTok has been around for about 6 years now. The platform will turn 7 years old in September 2023.

It all started back in 2016 when a Chinese company called ByteDance created it, originally naming it Douyin for users in China. A year later, they decided to share the fun with the rest of the world and introduced ‘TikTok’ in 2017. The person behind this idea is Zhang Yiming. It’s really amazing how in just a few years, TikTok has become such a big part of people using social media.

Here is a brief timeline of TikTok over the years:

September 2016: ByteDance launches Douyin, a short-form video app, in China.

September 2017: TikTok is born! ByteDance introduces the app to the global market, outside of China.

November 2017: TikTok merges with lip-syncing app Musical.ly to expand its user base and features.

2018: TikTok gains massive popularity, becoming one of the most downloaded apps worldwide.

June 29, 2020: India bans TikTok along with 58 other Chinese apps, citing data privacy and national security concerns.

October 2020: The United States government raises concerns over TikTok’s data privacy, leading to potential ban talks.

November 2020: Oracle and Walmart strike a deal with ByteDance, forming TikTok Global to address data security concerns in the U.S.

2021: TikTok continues to grow despite the ban in India, reaching over 1 billion monthly active users globally.

2021-2022: TikTok introduces new features, including longer video lengths and eCommerce integrations, further solidifying its market position.

April 2023: TikTok maintains its status as a leading social media platform, continually evolving to meet users’ needs and expectations, and standing strong with millions of users worldwide, despite the ongoing ban in India.

Additional TikTok Statistics:

34. TikTok is the most popular iPhone app in the entertainment category as of January 2023.

35. Despite being banned, India had around 100 million app installs in 2020. We assume that the majority of people that were using TikTok in India before the ban are still using it via a VPN service.

36. Before it was outlawed in India, TikTok had 200 million users.

37. TikTok is available in over 40 languages.

38. Saudi Arabia has the most reach among adults on TikTok.

39. The Chinese version of TikTok, boasts 600 million daily active users.

40. TikTok’s parent company ByteDance is worth over $275 billion.

41. 9/10 TikTok users use the platform on a daily basis.

42. TikTok was the most downloaded free app on iPhones in 2022.

43. TikTok is facing bans in Universities in the United States (January 2023)

Related Read:

  • Spotify Stats
  • Telegram Statistics
  • Quora Statistics
  • Clubhouse Statistics
  • eCommerce Statistics
  • Chatbot Statistics
  • NFT Statistics
  • Netflix Subscribers
  • Pinterest Statistics

Conclusion: TikTok Statistics (2023)

That is all from our side, folks, TikTok is moving towards a global surge in 2023 as well. There is no sign of stopping anytime soon. As a business, you should take your brand to TikTok if you haven’t already.

Let us know in the comment section about your thoughts on our take on TikTok Statistics; also, let us know about any other interesting statistics you have.

Who Owns TikTok?

TikTok is owned by ByteDance, a Chinese technology company headquartered in Beijing. Founded in 2012 by Zhang Yiming, ByteDance is now one of the most valuable technology companies in the world.

why is TikTok so popular?

TikTok’s easy-to-use interface, video editing options, and other interactive features make it a popular social media among masses around the globe.

How many daily active users does TikTok have?

TikTok does not provide data on its daily active users. However, we have access to its monthly active users data. It reveals that TikTok has 1.06 billion MAUs as of Q1 2023.



37+ TikTok Statistics For Marketers In 2023? ›

As per the latest reports, TikTok was downloaded 246.9 million times globally as of the first quarter of 2023, which is a 19.7% growth from the fourth quarter of 2022. TikTok has been downloaded over 3.5 billion times to date. TikTok was the most downloaded application of 2022 with 879.2 million global downloads.

What are the statistics on TikTok for marketers? ›

TikTok ads reach 17.9% of all internet users aged 18+. 63% of All Successful TikTok Ads Communicate Their Message Right Away. Partnering with creators boosts view-through rates by 193%. TikTok Ads reach 25% of Female Gen Z users and 17.9% of male Gen Z users.

How many people are using TikTok in 2023? ›

TikTok will have 834.3 million monthly users worldwide in 2023, according to our forecast. It is now the third-largest of the Big Five worldwide social networks (Facebook, Instagram, TikTok, Snapchat, and Twitter). Its ascent to global phenomenon has been incredibly quick.

What is the average time spent on TikTok in 2023? ›

In 2023, experts forecast the average time spent on TikTok to rise by 7.3%, to 55.8 minutes. This is expected to continue increasing in 2024, growing by 4.7%, to hit 58.4 minutes per day.

What percentage of 30 year olds use TikTok? ›

TikTok is Most Popular With Younger Generations

Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.

Is TikTok the most popular social media 2023? ›

TikTok is one of the most popular social media platforms as of 2023 with 1.06 billion active users spread across 154 countries.

How has TikTok impacted the marketing industry? ›

TikTok has made digital marketing more accessible to businesses of all sizes. TikTok does not have the same barriers to entry as other social media platforms such as Facebook and Instagram, which require businesses to have a certain number of followers before they can run ads.

Is TikTok losing popularity 2023? ›

TikTok remains teens' most favored social media platform so far in 2023, though its favorability fell one percentage point from the fall of 2022 with a 37% share, according to Piper Sandler's Spring 2023 Taking Stock with Teens survey.

How does the TikTok algorithm work 2023? ›

The main rainking factors of the TikTok algorithm are: User interactions: Likes, shares, follows, comments, and so on. Video information: Captions, sounds, hashtags, etc. Device and account settings: Language, country, device type etc.

What is the engagement rate for TikTok 2023? ›

TikTok: video engagement rate 2022-2023, by length

From August 2022 to January 2023, TikTok videos with a duration of over 54 seconds saw approximately 8.2 percent engagement rate.

How often should I post on TikTok 2023? ›

TikTok recommends posting three times a day as this will increase your chances of reaching your audience at their most active time. Posting consistently at multiple best times can help you reach your target audience in different time zones.

How do I get more views on TikTok 2023? ›

How to get more views on TikTok: 8 top tips
  1. Find your audience. TikTok is all about authenticity and sharing what you love doing. ...
  2. Keep it under 30 seconds. ...
  3. Create content every day. ...
  4. Use hashtags. ...
  5. Keep on top of trends. ...
  6. Use trending sounds. ...
  7. Create Stitch and Duet videos. ...
  8. Use TikTok Analytics.
Nov 17, 2022

Is 35 too old for TikTok? ›

There's no such thing as being too old for TikTok. It's a platform that can be enjoyed by all ages, and everyone can benefit from it in different ways. In this blog post, we'll explain why you're not too old for TikTok and how you can get the most out of the platform.

How many 40 year olds are on TikTok? ›

TikTok Users by Age
Age GroupProportion of US TikTok Users
10-19 years25%
20-29 years22.4%
30-39 years21.7%
40-49 years20.3%
1 more row
Jan 13, 2023

What percentage of TikTok users are over 40? ›

The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%.

What is the most used platform in 2023? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.96 billion active users in 2023. That means that nearly two out of every three of the 4.89 billion social media users across the world are active users of Facebook.

What are the big social media trends for 2023? ›

According to Talkwalker, multi-sensory social media will trend in 2023. Multi-sensory media is the integration of different formats such as audio, video, text and even fully-immersive environments. This helps to bring new and more engaging experiences to social media users.

Is TikTok a marketing trend? ›

Marketers are drawn to TikTok as it reflects a key social media trend for creative skills and collaboration amongst young audiences.

Is TikTok better for marketing? ›

Is TikTok good for marketing? Yes. If you're trying to reach a younger demographic, TikTok is a useful tool—62% of its audience are 10 to 29 years old.

Why TikTok trends are good for marketing? ›

TikTok trends are now being used by brands to develop new marketing campaigns that are fun, engaging, and effective. Brands may enhance their exposure and engagement on the platform by following the current trends and providing content that connects with their target demographic.

Which age group uses TikTok the most? ›

According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 775 million TikTok users worldwide.

Will TikTok still be around in 2025? ›

Analysts expect the number of TikTok users in the US to continue rising for at least two more years. In 2024, this is set to grow by 3.2% and surpass the 100 million mark for the first time. An annual increase of 2.6% is forecast for 2025, which will bring the total number of US TikTok users to 103.3 million.

Is TikTok growing or Shrinking? ›

TikTok has rapidly increased its revenue generation in the past few years. In 2022, it generated $9.4 billion annual revenue.

Who is the youngest TikTok influencer? ›

The youngest TikTok influencer on this list is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned a massive TikTok fanbase of over 45 million followers thanks to his Bollywood-style lip-syncing and dance videos.

How many TikTok accounts have 1 million followers? ›

According to data from social media analytics provider Social Blade, more than 39,000 accounts on TikTok now have at least 1 million followers.

Who is the number 1 influencer on TikTok? ›

Most-followed accounts
1@khaby.lameKhabane Lame
2@charlidamelioCharli D'Amelio
3@bellapoarchBella Poarch
4@addisonreAddison Rae
47 more rows

How to make money on TikTok 2023? ›

How to Make Money on TikTok in 2023 (12 Tactics)
  1. Sign up for TikTok Creator Next.
  2. Partner with a brand you trust.
  3. Sell products directly through TikTok.
  4. Earn money through affiliate programs.
  5. Create promotional videos for your product or service.
  6. Use TikTok ads to drive traffic.
  7. Offer premium paid content.

How many views are considered viral on TikTok? ›

How many views are considered viral on TikTok? Generally, if a video gets between 250,000 and 1 million views, it can be considered viral on TikTok.

Do hashtags help on TikTok algorithm? ›

Similar to Instagram, hashtags on TikTok help categorize content and make it easier for users to search for content. But it's important to use relevant hashtags. Think of them as keywords — they'll signal to the TikTok algorithm what your content is about.

How much does TikTok pay for 2.4 million followers? ›

Personal-finance influencer Preston Seo, who now has 2.4 million TikTok followers, earned a total of about $1,664 from the Creator Fund between January 2021 and May 2021, according to documentation he shared with Insider. His TikTok account earned between $9 and $38 a day on average.

Is 20% engagement good on TikTok? ›

For TikTok, we'd consider a good engagement rate to fall anywhere between 4% and 18%. A solid engagement rate for other social media platforms is generally anywhere between 1% and 2%.

What is the best time to post in 2023? ›

What Are The Best Times To Post On Social Media? Summary: The best times to post to social media in 2023 are 7:00 PM, 3:15 PM, and 8:41 AM in your target audience's time zone. The best hourlong periods to post on social media are 9:00 AM, 7:00 PM, and 10:00 AM in your target audience's time zone.

Is it better to post 3 times a day on TikTok? ›

How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.

How often should I post on TikTok for business? ›

Most brands will benefit from posting 1 to 3 times per day, but this is no hard and fast rule.

Is 500 views on first TikTok good? ›

Typically TikTok will show your videos to 500-600 viewers. If you get views from 70% of that audience, your video is rated as viral. Remember, even a 1-second view counts.

Is 3000 views on TikTok good? ›

Views. If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.

Why do I always get 300 views on TikTok? ›

Your content is ether too long, or your framework is not holding the attention of your audience #contentmarketing zestyagency.

Are 40 year olds on TikTok? ›

According to a report published by Statista in February 2020, 19.4 percent of TikTok users are ages 40-50+. Compare that to 37.2 percent of users who are ages 10-19 and you get a sense of how strong our numbers are on the app.

Is there a TikTok for adults only? ›

The New York Post noted that Clapper is being promoted as "TikTok for adults," but it is similar to TikTok because users can share posts in a short-form video format.

What age is TikTok for adults? ›

Direct messaging on TikTok is available only to registered account holders aged 16 and older. Direct messaging is automatically turned off for registered accounts between the ages of 13 and 15.

What is a good engagement rate on TikTok? ›

What is a good TikTok engagement rate? Average engagement rates on most social media channels range between 1% to 2%. However, the usual threshold for TikTok here is quite high. Here, you can consider a 4% to 18% as a good engagement rate.

What percentage of TikTok users have over 10k followers? ›

10,000 to 50,000 followers: 16 percent. 50,000 to 500,000 followers: 29 percent.

What is the engagement rate on TikTok? ›

The median engagement rate per follower is 5.7%, according to our TikTok benchmark report. This rate is 12x more engaging than the next most engaging channel, Instagram. And since TikTok is a video channel, it's also worth noting what the median engagement rate by view is.

Who is TikTok target audience? ›

TikTok is Most Popular With Younger Generations

Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.

What is the average income of a TikTok user? ›

On average, TikTokers can earn $50,000-$150,000 for a successful brand partnership. The highest-paid TikTokers is Charli D'Amelio, who netted $17.5 million in 2023. TikTok has over 1 billion active monthly users.

What race uses TikTok the most? ›

However, the Pew Research Center has examined the app's popularity among US users, reporting on the percentage of adults in each racial demographic that use the app: 31% of Hispanic adults. 30% of Black adults. 18% of White adults.

How successful is TikTok marketing? ›

Whether you use TikTok ads or brand takeovers, or post regular videos about your product, you have a good chance of someone seeing and buying it. According to on study, nearly half of TikTokers make purchases from brands they see in the app.

Is marketing on TikTok worth it? ›

TikTok Ads Can Offer Great Value

As of 2022, TikTok ads also have a $10 CPM (cost per thousand impressions), a $1 CPC (cost per click), and you must spend at least $500 for a single campaign. Compared to other social media platforms, TikTok is not an expensive advertising platform, but not the cheapest one either.

How do you measure success of TikTok marketing? ›

8 TikTok Metrics Marketers Need to Know
  1. Engagement Rate by Follower. ...
  2. Engagement Total. ...
  3. Hashtags per Video. ...
  4. Monthly Follower Growth Rate. ...
  5. Videos with Mentions. ...
  6. Videos per Week. ...
  7. Views per Follower. ...
  8. Engagement.
Oct 6, 2022

How does TikTok help in business marketing? ›

Nearly 90% of all TikTok users are younger than 50. TikTok for Business users can create TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges. TikTok is great for increasing your audience reach, consumer engagement and creativity.

What is the growth strategy of TikTok 2023? ›

They want to create real, meaningful space for themselves in 2023, and much of that will come from prioritizing joy in all its forms. Humor is a great way to make users feel happy on TikTok. It helps them connect with each other and tell stories—not to mention the power it has to help marketers reach their audiences.

How to create a successful TikTok marketing strategy for 2023? ›

TikTok Strategies for 2023
  1. Encourage comments.
  2. Post regularly.
  3. Hop on trends.
  4. Use hashtags.
  5. Run TikTok ads.
  6. Review your TikTok analytics.
  7. Have fun.
  8. Thrive on TikTok in 2023.
Mar 7, 2023

Which companies use TikTok for marketing? ›

These Brands Will Inspire Your TikTok Strategy
  • Last Crumb. Last Crumb has arguably the best-tasting (and sexiest) cookies on the planet. ...
  • Vessi. Vessi is an awesome footwear brand based in Canada. ...
  • Spikeball. ...
  • Chipotle. ...
  • Elf Cosmetics. ...
  • Guess. ...
  • NBA. ...
  • The Washington Post.
Jan 20, 2023

What are the pros and cons of TikTok marketing? ›

10 Must-Know Pros and Cons of Marketing on TikTok
  • Content Format Limitations (Con) The Challenge. ...
  • Easy Production (Pro) The Advantage. ...
  • Influencer Marketing Opportunities (Pro) The Advantage. ...
  • Costs (Con) The Challenge. ...
  • Wide Audience (Pro) The Advantage. ...
  • Limited Analytics (Con) ...
  • Virality Potential (Pro) ...
  • Demographic Skew (Con)
Mar 25, 2023

Is TikTok better than Instagram for marketing? ›

Instagram is better for polished content, while TikTok is better for raw, authentic content. If you want to reach a younger audience, consider TikTok. If you're looking to partner with influencers, both platforms can be effective but Instagram may give you more polished options.

What is the average engagement rate on TikTok? ›

Good engagement rates for TikTok vary between brands and industries. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. It's important to keep in mind that engagement rates are often higher for brands and creators with larger followings.

Why is TikTok important for brands? ›

It makes following a company much more enjoyable than just reading about what the company does on social media or looking at boring product photos. Because of its unique format, TikTok is also a very effective platform for advertising products.


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